Clothes are an important part of everyone’s daily needs, and there are cheap and expensive clothes available in the market. Underwear is that piece of clothing that most people wear and is of greater importance. Despite being so important and a basic need for both men and women, underwear these days are so expensive.

Have you wondered why that is so? What makes underwear so expensive that they are more costly than some jeans and shirts? If all such questions are on your mind, you are reading the best article because we have got you covered.

Why Are Underwears So Expensive? 

It is so because they provide the comfort our skin wants. Underwears come in different fabrics like any other piece of clothing; this means the cost of underwear made of different materials will differ. But if we look at the average cost of underwear, it costs you around $20-$25; according to some surveys, the average price customers pay for a pair of jeans is $30-50$.

This means that there is underwear even more expensive than jeans. Let us look at some of the reasons behind underwear being so expensive!

Also Read:- What Happens To Your Body When You Stop Wearing Underwear?

Reasons Behind The High or Expensive Cost Of Underwear!

Essential Clothing 

Despite it being essential clothing, they are expensive because underwear is the first layer of clothing on our body. This needs to be fine so that we don’t feel uncomfortable or develop any kind of rashes on our skin. 

Name Of Brand Or Worth Of A Brand

We all know that brand name has a greater influence on every product we purchase, especially clothing. Premium or superior brands like Calvin Klien, Victoria’s Secret, Tommy John, etc., have much more expensive underwear than other brands.

A real logo of any luxury or premium brand on the underwear increases its price up to 2-3 times. Underwears from top brands are not only expensive due to the worth or name of the brand but also because of the quality they provide.

Advertisement or Brand Models

We often see brands hiring top models for advertising whenever they roll out their new underwear collection; this is also a major reason behind the higher underwear cost. The money they spend on branding underwear in return makes underwear expensive.

After all, everything that a brand or company does for its product is recovered from the customers. As a result, customers being influenced by those models purchase expensive underwear.

Different Fabrics

The cost of underwear indeed depends on the fabric as well. Underwears made of superior quality fabrics are always expensive, and Underwears are made up of polyester, nylon, cotton, and even silk. Silk and cotton underwear is the most costly fabric and quite comfortable.

So, the cost of silk underwear is high compared to others as they are produced in a limited quantity and are very soft and comfortable. Even underwear made of cotton is more expensive than polyester and nylon fabric underwear. So this is a major reason behind underwear being so expensive.

Limited And Exclusive Collection

Very often, big brands roll out their collection once or twice a year, or after every 3 To 4 months; the reason behind this is an exclusive collection. According to reports, people do not change their underwear frequently and buy it once every 2-3 years. 

So, for this very reason, brands have to roll out the collection that lasts for some time, which increases the cost of production of underwear. As the quantity produced is exclusive and limited, the price is high.

Packaging Cost

Yes, packaging cost is also a reason behind underwear being expensive. Customers purchasing underwear want the packaging to be decent and safely packed in small boxes rather than pouches.

To decrease the use of plastic, brands try to pack underwear in small boxes or paper-made cardboard stuff. The plastic packaging cost was less than that of paper or jute bag or box pack. 

Size, Style, and Color

How much expensive underwear is also depends on the size, style, and colour of the underwear. Small-sized underwear is less costly as compared to large-sized underwear. So this is another reason why you find your underwears to be so expensive,

Different designs, as well as colours, make underwear expensive. Specially designed underwear is more costly than normal ones, and colours like black, royal blue, etc., also make them a bit pricey. 

FAQ’s

Which Is The Most Expensive Men’s Underwear Till Now?

Nancy Laundry has rolled out the most expensive men’s underwear having embroidery of 24 Karat Gold, and it costs around $1000.

Buying expensive underwear worth or not?

It is worth it only if you want to enjoy the comfort, good quality fabric, and long-lasting underwear. If you are looking for average underwear, you might choose cheap fabric underwear.

Verdict

Above, we have mentioned the various reasons behind underwear being so expensive. The expensive cost of underwear is due to multiple factors such as brand worth, quality, fabric, design, etc. cheap and inexpensive underwears are also available in the market, but they have poor quality. 

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